Digital Experience Lead · Singapore

I clarify it.I lead it.I ship it.

01

Selected work

Strategy · Delivery · Commerce

01A

E-commerce & Retail

14 projects

Hohem website

Hohem

E-commerce · Strategy

Effect Audio website

Effect Audio

Luxury E-commerce

Nylon Coffee website

Nylon Coffee

Shopify · E-commerce

PrimaDéli website

PrimaDéli

Shopify · E-commerce

Aimer website

Aimer

Shopify · Global Commerce

KIN Super Supps website

KIN Super Supps

Shopify · Growth

MOJAWA website

MOJAWA

Shopify · Global Commerce

Homerunpet website

Homerunpet

Shopify · E-commerce

EuroCave Singapore website

EuroCave Singapore

Shopify · Luxury Commerce

Beauty Garage Singapore website

Beauty Garage Singapore

E-commerce · Catalogue UX

Cavelli website

Cavelli

Shopify · E-commerce

Smile Floral website

Smile Floral

Shopify · Same-day Commerce

Tramontina Singapore website

Tramontina Singapore

Shopify · Retail Commerce

The Honey Colony website

The Honey Colony

Shopify · Lifestyle Commerce

01B

Corporate & Experience

9 projects

Canon Singapore website

Canon Singapore

Web Design · Development

DexTech AI website

DexTech AI

Brand · Digital Product

The Cathay website

The Cathay

Experience Design

Elysian Acoustic Labs website

Elysian Acoustic Labs

Creative Development

The Interior Lab website

The Interior Lab

WordPress · Experience Design

Billi Singapore website

Billi Singapore

Shopify · Product Experience

Tower Club Singapore website

Tower Club Singapore

Hospitality · Experience Design

Cineleisure website

Cineleisure

Retail · Destination Experience

HyperSKU website

HyperSKU

B2B Platform · Digital Experience

02

About

Singapore · Working worldwide

A calm hand for
complicated work.

For more than nine years, I’ve worked across strategy, delivery and digital commerce. I’m happiest in the space between a complex problem and the moment a team finally sees the path forward.

Currently: Digital Experience Lead
Verz Design
Known for: Clarity · Ownership
Momentum · Care
Exploring: AI workflows
Knowledge systems
Projects: 200+ shipped
across APAC

03

Experience

Built by doing

012024—Now

Senior Project Manager

Verz Design

Defining scope, leading multidisciplinary web teams, managing budgets and improving delivery systems.

022021—24

Project Manager

Verz Design

Led 20+ digital projects, coordinated cross-functional teams and maintained 95% client satisfaction.

032017—21

Project Manager

Ocean Enterprise Int

Delivered 15+ construction and interior projects with architects, engineers and contractors.

042015—16

Customer Service Representative

CPF Board

Supported members across complex account and policy enquiries with clear, empathetic communication.

04 / Let's connect

Have a hard problem?
I'm listening.

[email protected]↗